Privacy Policy

Effective Date: April 30, 2026

1. INTRODUCTION

Welcome to MODAVARA (the “Site”), operated by MODAVARA LLC (“we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site [www.modavara.com] or purchase our women’s apparel products—including Midi Dresses, Chic Blouses, Tailored Bottoms, and Outerwear—in compliance with the General Data Protection Regulation (GDPR) (for EU/EEA/UK users) and the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA) (for California users), as well as global privacy best practices and browser platform requirements (Microsoft Edge, Google Chrome, etc.).

This policy applies to all personal data collected via our Site, mobile interfaces, and customer services. By using our Site, you consent to the data practices described herein.

2. INFORMATION WE COLLECT

We collect only the data necessary to provide our elegant, contemporary women’s fashion services and fulfill your orders.

A. Personal Data You Provide Directly

Order & Account Data: Name, shipping/billing address, email address, phone number, payment details (credit/debit card, PayPal, etc.), account login credentials, and order preferences.
Customer Support Data: Communications (emails, chats, messages) and any information you share to resolve inquiries or process returns/exchanges.
Marketing Preferences: Data if you subscribe to our newsletters, style alerts, or promotional updates.

B. Automatically Collected Data (Usage & Device Data)

Device information: browser type, operating system, IP address, device ID, screen resolution.
Browsing activity: pages viewed (e.g., Midi Dresses, Tailored Bottoms), time spent, click-through behavior, referral sources, and shopping cart activity.
Location data (derived from IP address, only if enabled by your device settings).
Cookies and similar tracking technologies (see Section 5).

C. Sensitive Data

We do not collect sensitive personal data (e.g., race, religion, health data) unless voluntarily provided by you for special customization requests.

3. PURPOSES OF DATA USE

We use your personal data only for the following legitimate business purposes:

To process, fulfill, and ship orders for Midi Dresses, Chic Blouses, Tailored Bottoms, Outerwear, and other products.
To manage your account, verify identity, and authenticate access.
To communicate order confirmations, shipping updates, delivery notices, and customer service responses.
To personalize your experience (e.g., recommend styles matching your preferences).
To send marketing communications (only with your explicit consent; you may opt out anytime).
To improve Site functionality, product offerings, and user experience.
To comply with legal obligations, tax requirements, and fraud prevention.
To prevent unauthorized transactions and ensure Site security.

4. DATA SHARING & DISCLOSURE

We share your data only with trusted third parties necessary to operate our business and fulfill your orders. We do not sell your personal data to third parties.

Third-Party Service Providers

Payment Processors: Stripe, PayPal, Shopify Payments (to process payments securely).
Fulfillment & Shipping: Logistics partners to deliver dresses, blouses, bottoms, and outerwear.
Hosting & Platform: Shopify Inc. (Site hosting and e-commerce infrastructure)Shopify.
Analytics: Google Analytics, Hotjar (to understand Site usage and improve services).
Marketing: Email service providers (e.g., Klaviyo) only if you opted into marketing.
Legal & Compliance: Law enforcement or regulators when required by lawShopify.

All third parties are bound by strict confidentiality and data protection obligations consistent with GDPR/CCPA.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies (pixels, beacons) to enhance your browsing experience, remember preferences, and analyze Site traffic. This complies with browser requirements (Chrome, Edge, Safari) for transparent cookie consent.

Cookie Categories

Essential Cookies: Required for Site operation (cart, checkout, login); cannot be disabled.
Functional Cookies: Remember preferences (language, size, saved items).
Analytics Cookies: Track browsing behavior to optimize our Site and product categories (Midi Dresses, Outerwear, etc.).
Marketing Cookies: Deliver personalized ads (only with consent).

You may manage cookie preferences via your browser settings or our Site’s cookie banner. Disabling non-essential cookies may limit some features.

6. DATA RETENTION

We retain personal data only as long as necessary:

Order/transaction data: Retained for 7 years to comply with tax, legal, and warranty obligationsShopify.
Account data: Retained until account deletion or request for erasureShopify.
Marketing data: Retained until you opt out or request deletionShopify.
Usage/analytics data: Anonymized and retained for internal analysis.

7. YOUR PRIVACY RIGHTS (EU/EEA/UK & CALIFORNIA)

A. GDPR Rights (EU/EEA/UK Users)

You may exercise the following rights under GDPRShopify:

Access: Request details of personal data we hold about you.
Rectification: Correct inaccurate/incomplete dataShopify.
Erasure: Request deletion of your data (where legally permitted)Shopify.
Restriction: Request restriction of data processingShopify.
Data Portability: Receive your data in a usable formatShopify.
Objection: Object to processing for marketing/legitimate interestsShopify.
Withdraw Consent: Withdraw marketing consent at any time.

B. CCPA/CPRA Rights (California Users)

You may exercise the following rightsShopify:

Right to Know: What data is collected, used, or shared.
Right to Delete: Request deletion of personal data (exceptions apply).
Right to Opt Out: Opt out of “sale” of data (we do not sell data).
Non-Discrimination: No denial of service or price discrimination for exercising rights.

How to Exercise Your Rights

Submit requests via:

Email: privacy@modavara.com
Mail: MODAVARA LLC, Data Protection Officer, [Insert Street Address], [City, State/Country, ZIP]
Online: Privacy Portal at www.modavara.com/privacy-request

We verify all requests to protect your data and respond within 30–45 days as required by lawShopify.

8. DATA SECURITY

We implement industry-standard security measures to protect your data from unauthorized access, loss, or misuse:

SSL/TLS encryption for all data transmission.
Secure servers and firewalls for data storage.
Limited access to personal data (only authorized staff).
Regular security audits and breach response protocols.

While we strive for maximum security, no electronic system is 100% secure. We notify users and regulators of any data breach as required by GDPR/CCPA.

9. CHILDREN’S PRIVACY

Our Site is intended for adults (18+). We do not knowingly collect data from children under 16. If we learn a child has provided data, we delete it immediately. Parents/guardians may contact us to request deletion of minor’s data.

10. INTERNATIONAL DATA TRANSFERS

As a global brand serving EU and US customers, your data may be transferred to servers in the United States and other countries. We ensure adequate protection via:

EU Standard Contractual Clauses (SCCs).
Compliance with GDPR international transfer rules.

11. CHANGES TO THIS POLICY

We may update this policy periodically to reflect legal, operational, or product changes (e.g., new categories for Midi Dresses or Outerwear). Significant updates will be posted on the Site with a revised effective date. Your continued use after updates constitutes acceptance.

12. CONTACT INFORMATION

For questions, requests, or complaints about this Privacy Policy:

Email: privacy@modavara.com
Address: MODAVARA LLC, Data Protection Officer

EU users may contact their local data protection authority for unresolved complaints.